Entertainment Promotions Excite Your Audience

Entertainment promotions let you deliver licensed entertainment content to your audience. By attaching your products to popular television shows, Hollywood blockbusters, and chart-topping music artists, you can leverage their popularity to build exposure for your brand. By giving consumers a chance to download free music, video games, skins, and ringtones, you’ll capture their attention and expose them to your products. You’ll also cultivate their loyalty, which increases your product sales over the long run.

Entertainment promotions are flexible. They can be customized and fine-tuned to fit your marketing strategy. For example, suppose you want to promote a line of clothing to the 50+ crowd. Launch a campaign that gives your audience a chance to download three free classic rock songs. Or, suppose you would like to market a line of shoes to the 14-18 segment. You can tap into that demographic with promotions that offer licensed content through ringtones, video games, and skins.

Below, you’ll discover why entertainment promotions are so powerful in triggering a response from your market. We’ll explain how they boost your sales, improve customer loyalty, and drive your brand’s success. You’ll also learn how to leverage entertainment promotions to collect valuable information about your audience.

Entertainment Promotions Tap Into Your Market’s Consumption Patterns

Your target audience already enjoys movies, television programs, music, and in some cases, video games. By using licensed content from each of these channels, you can create digital promotions that tap into their consumption patterns. That gives you an ideal vehicle for exposing consumers to your brand.

For example, imagine distributing in-package cards that offer consumers ten free song downloads from popular artists such as Miley Cyrus, Kelly Clarkson, Jay-Z, and Taylor Swift (among hundreds of others). Drive these consumers to a customized, branded landing page that exposes them to your products and collects their contact information.

Radio promotions can be used to improve your brand’s exposure. Music producers and record labels launch their artists’ new songs on the radio in order to reach millions of fans. Design entertainment promotions that support these releases while introducing your products to a massive audience.

Entertainment Promotions Increase Your Sales And Customer Loyalty

One of the biggest hurdles for brand owners is penetrating a market and building awareness for their products. Both are precursors to increasing sales and improving customer loyalty. The problem is, people are bombarded with an endless stream of advertisements. Penetrating a market often requires using an existing channel to reach a given segment.

Entertainment promotions leverage existing marketing channels to deliver licensed content to a hungry audience. Custom promotions that attach your products to a popular entertainment property can be tailor-made to fit your marketing strategy. Whether you’re targeting tweens, adult males, or country music fans, you can excite your audience by offering free songs, skins, ringtones, and similar digital incentives. Not only does this help introduce your products to a motivated audience, but it encourages their loyalty. And that drives long-term sales.

Use Entertainment Promotions To Collect Customer Information

While boosting awareness of your brand and lifting sales are important, there is another reason to use an entertainment promotion: to collect valuable customer information. This data can be a potent resource for identifying consumer preferences. Once you know what your audience prefers, you can design these promotions that cater specifically to those preferences. This all but guarantees they’ll respond to your marketing campaigns.

For example, suppose you’re promoting a chain of restaurants to lift chain-wide sales. You’re giving customers who spend $50 or more a chance to download free songs from their favorite artists. Over time, you’ll be able to track who receives your entertainment promotions and the music artists they prefer. With this information, you can refine future campaigns to highlight artists that are popular with your restaurants’ customers.

Entertainment Promotions: A Proven Solution For Brand Success

There are many ways to stimulate sales for your products and improve awareness of your brand. Unfortunately, most advertising channels are extremely expensive. These promotions are a cost-effective strategy for lifting sales and driving your brand’s success. Because the digital incentives are delivered online, costs are minimized and the results are easy to track. What’s more, you’ll be able to collect valuable customer data that will help you refine future marketing campaigns.

Entertainment promotions, when executed properly, complement your existing brand promotions and customer loyalty programs. They can play a critical role in your brand’s long-term success.

Entertainment Promotions are leveraged with promotional risk coverage through offerings of Promotional Currency, THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace.

Promotional Currency works directly with content owners to clear necessary rights, and creates a complete backend management system that includes delivery, hosting, and program management. These turnkey entertainment promotions also feature a proprietary financial model, complete with promotional risk coverage that is beneficial for all parties.

Our goal is to establish context that brands can use to better reach their targets while providing content providers ways to find new and deeper ways to leverage their advertising relationships.

Business Marketing Strategies

For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Giving into that temptation, however, means putting your business at a disadvantage. Marketing strategies help point you toward the best marketing programs for your business. Without strategies, you risk becoming unfocused in your marketing efforts, choosing programs that do not support general strategies.

To be most effective, your marketing strategies should be integrated into your marketing plan (which in turn should be part of the business plan). By integrating strategies into your overall company plans, you can better achieve business objectives. Additionally, over time this will result in more consistent decision-making throughout the organization.

Integrating Marketing Strategies into the Marketing Plan

A marketing plan is similar in structure to a business plan, but with a narrower focus. Marketing plans include overall objectives; marketing strategies; and marketing programs, each progressively narrower in scope.

— The objective addresses the big picture and sets the tone for your strategies. In general terms, your marketing plan objective answers the question “How will I overcome my main marketing challenge(s)?” If your company is a new Web-based business, for example, a main challenge may be figuring out how to use your Web site to better build client business. An objective, therefore, may be “To enhance online client service as well as build site awareness and interest with clients.”

— Marketing strategies support your objective. The strategies define general approaches you will take to meet your objective. For example, marketing strategies to support the above objective could include 1) improving online communication, information, and education, 2) building awareness of and interest in your company on the Internet, and 3) communicating the Web site’s existence and advantages to existing clients.

— Programs are the things you will do to bring your marketing strategies to life. Programs for strategy 2 in the above example (improving online communication, information, and education) could include 1) sharing experience and observations in your industry through participation in discussion boards, 2) offering an email newsletter, and 3) listing/submitting your site to targeted search engines and directories.

By keeping your business marketing strategies in mind as you initially choose marketing programs, then making adjustments throughout the year based on those strategies, you build a better foundation from which your business can grow.

Positioning Your Business Correctly With Local Online Advertising

The effects of the economy’s decline have been felt by businessmen and even consumers. This has caused businesses to slow down, downsize or worse even close shop. If your local business is having a hard time against the competition for tight fisted customers nowadays, being seen by new customers while maintaining advertising costs is a priority.

The Internet is now a great place for small to medium sized businesses to market their products and services through local online advertising. The Internet is no longer a fad but is now a place of information. Consumer trends are searching for local services online. Gone were the days when people would heavily rely on the Yellow Pages for business listings. People now do their searches locally. We have always weighed our investments and I do believe that Local Online Advertising is a cost effective way of presenting yourself to your customers who are already interested in what your company has to offer.

Common sense will dictate that we should be visible online, where our prospects do their searches. Your business will have a hard time competing with large companies internationally but with local online advertising you are successfully making the playing field smaller. Without local search you would be competing with hundreds of thousands of competitors but with local search you might trim that number down to hundreds. As a small business we are always tied down by our limited resources or lack of understanding about online marketing campaigns. We would always be thinking about how to effectively reach our local clients with different business locations or how to determine which local online advertising solution would fit well with your business.

You can start your local online advertising on your own or with the help of a professional. Starting it out on your own would take up time and a lot of effort while hiring a company that specializes in local online advertising and online marketing would definitely aid you in achieving greater success with your advertising campaign. The decision is up to you once you have done your research and have inquired these companies that provide these services. Utilizing search, directories, blogsites, websites, call tracking and analytics have the ability to direct customers to your phone or company website. By choosing to hire the services of a professional who can work around your set marketing budget could greatly benefit you and your business.

These professionals will take care of your web presence while you concentrate on running your business. These professionals can get your business be found faster by consumers who are looking for your products or services. This would give you an advantage over your competitors and in the end achieve a bigger return to your marketing investment, more leads from potential customers searching for what your company offers and most importantly increase sales. All of these happening while you have more time for yourself.

Small Business Marketing Strategies

Do you own a small business? Do you understand the importance taking advantage of the world wide web by developing more than one small business marketing strategy?

There are many strategies you can use to market your business and learning several of them gives you the upperhand on your competitors regardless of the market your business is in.

View this is a training opportunity for you to study one form of marketing online at the time. Then implement it and get it up and running to the point that your small business is receiving traffic from it.

Once you’ve done this you can move on to another strategy and repeat the process. It is important that you master this simple concept.

Focus on getting one strategy going before starting another one. If you don’t you will find yourself giving up out of frustration.

That is not what your small business needs if you want to use the Internet to grow it. Many small business owners have learned this the hard way.

You are busy and have many thing to do everyday to keep your business afloat. View small business marketing on the internet as a long term venture.

Over time you should develop as many as seven or more strategies for marketing your small business online. This allows you to take advantage of everything the Internet has to offer and maximize your exposure.

Some of the proven small business marketing strategies you will do should include:

1. search engine optimization

2. article marketing

3. email marketing

4. blogging

5. social media

6. social networking

7. pay per click advertising

If you feel that pay per click advertising appeals to you you can forget about doing the first six for now. Pay per click advertising will allow you to bring in immediate traffic and hopefully do it at a budget you can afford.

You need to understand however that the minute you stop promoting your site online with pay per click advertising your traffic will stop. The other forms of Internet marketing we have listed gives you the potential for long term traffic long after you have originally done them.

You want to remember that will not know about your business without small business marketing strategies. So do the smart business thing and learn all you can. Then take the time to implement each of the marketing strategies so your business can be easily found by anyone, online or offline.

Free Internet Advertising Tips For Article Distribution

Advertising is an important part of your business and as such will make up a large portion of your website promotions. It can also be very expensive, but there are some ways to advertise absolutely free. However always be aware that free is not always good and you need to use special tactics to make free advertising work. One of the bestways to advertise for your business at no cost is to do article distribution.

3 free Internet advertising tips for article distribution:

1. Write quality articles: Be sure to write good quality articles that your targeted niche market will enjoy and read. When you do this you will find many publishers and webmasters using your articles and you will gather back links and warm leads. Create a variety of different articles that will attract different segments of your niche markets. The better your article the more it will get distributed.

2. Concentrate on the Article directories when you submit: You will have better distribution from the article directories. Article directories have huge readerships and this is where many publishers will go for articles for their newsletters. You will also gather back links to your website in this way. This will help you to get a better placement in the search engines.

3. Make sure you give good bios: Your bio is very important and will be the way that those who read your article can find your website. Create a few different bios to attract different segments of your niche market and to create curiosity for a product or service.

Internet Marketing Tips

Do you want more out of your business but you don’t know how to do it? Have you tried doing business online? Do you need internet marketing tips to get started? If you own a flourishing business but you feel there are still more ways to expand and improve your sales, it is time to explore new avenues! Recent marketing trends suggest bringing your business online! We will give you online marketing tips that you need!

Since the discovery of the World Wide Web, people have found more and more ways to use it to their advantage. No longer is the internet just for communication and information, it is a great way to promote and improve your business! If you are a newbie, lost in the internet highway, knowing your basic internet marketing tips will help you get started. Internet marketing tips give you the right tools and information so that you can put up your business online with less mistake and less effort.

To help you get started, here is internet marketing tip #1: Know who your target clientele. It is important that you know exactly whom you want to attract to do business with you. This is crucial in your online strategy and will be vital in creating the website for your business! Having your own website where you can present and promote your products is a practical internet marketing advice that you can use. A website will make it easier for prospective clients to find you and it can easily be linked to other websites for reference. Identify what goals you have for putting up the website and what steps can be taken to meet the expectations of your prospective clients.

Internet marketing tip #2: Generate traffic to your website! There are various ways of doing this. Aside from building an interesting website that can hold the interest of visitors and prospective clients, you can also join social networking communities to promote your website. This is another valuable internet marketing advice that can possibly increase awareness about your site and therefore improve client traffic to it. Examples of these social networking communities include Facebook, Twitter and YouTube which have millions of members who may be interested in your products if they learn about it. What’s good about joining these networks is that it’s free. You just need patience to sign up and build your friend base. This online marketing practical advice is an inexpensive way to build your business.

Do you want more internet marketing tips to increase your online sales?

Another tip to make your online business successful is to strategize how you can effectively convince them to come back to your site to avail of your services or buy your products. To get them to go to your website is one thing. What is more important is that you convince them that you have the product they can’t live without!! Give them reason to come back to your site! This increases your visibility on the web thereby increasing your potential to be discovered by possible clients.

Little-Known Truth About Brand Marketing Strategy

A correct brand marketing strategy allows you to gain exposure, visibility and credibility in your target market. Doesn’t exist any successful business or entrepreneur who doesn’t have a clear and effective brand marketing strategy behind. You may be asking yourself “How I can create my own brand marketing strategy?”

These 3 little-known truth on brand marking strategy are the direct result of my personal experience in this industry. Over the last few years I have seen and studied many successful entrepreneurs and what I have discovered is exactly the most important secret to success, either in business and in life.

Let me show you the 3 little-known truth that too many entrepreneurs have never had access yet.

Brand Marketing Strategy – Truth #1: “Choose with your heart”. Do not ever choose with your mind, but decide always using the wisdom of your heart. Listen to what exactly your heart tells you and choose you target market in according with this. This first step is very important because represents the difference between who is extremely successful in his business and who is not.

Brand Marketing Strategy – Truth #2: “Decide to be natural”. Nowadays there is more and more research for true authenticity, especially in business. And people are looking for true leaders, for those authentic individuals they can trust. Therefore, if you want to be successful either in your business and in your life, then live powered by the unlimited strength of your heart. Think, speak, interact always from this authentic dimension. Follow this first truth, will make your online home-based business very successful.

Brand Marketing Strategy – Truth #3: “Remember always your big ‘Why?'”. If you want to be really unique and acquire worldwide exposure you have to be aware on this: your big ‘why’ will determine your level of success! Whether you work, interact or you are creating something for your customers, keep always in mind your big why. Let you guide by your deep motivation, by the why you are doing what you do. Doing this you put heart, clarity, energy, authenticity and passion in your business and you gain immediate visibility, emerging from the competition.

If you take awareness about these 3 little-known truth on how to use correctly your brand marketing strategy, you will get immediate amazing results. Whether you begin your brand-new home-based business or you want to review what you have already done, using correctly this tool you can seriously make things happen.

Today people want authenticity, real stories, deep connection and accessibility. If you already have these qualities and you feel comfortable in expressing these qualities to your potential audience, congratulations: you are ready to take your life and you business to the next level! Remember the Success Formula: continue to stay connected with your heart and use the genie who is already within you!

How to Get Brilliant and Creative Marketing Ideas

Marketing your product online does not have to be difficult. One such marketer, invented a very creative method to promote any product without using the search engines. He then bundled his invention into an eBook and gave it away for free!


No – Just an amazing viral effect that proved highly successful.

What is Viral Marketing And is It Legal?

With viral marketing and a bit of innovative and creative thinking, this is not a dream but a reality. When people like something online, they want to share it with their friends – that is called the viral effect. This viral effect or viral marketing has been modified and perfected into various forms due to the flexibility that online scenarios tend to offer the internet marketer. It has become easier than ever to share any website or electronic content with your friends. The effect of viral marketing is so huge that even the biggest of the biggest of companies used viral marketing to promote their products or brand name. Today you rarely see any website without a button you can click and have that page immediately shared with all your Facebook friends – the same goes for other social network websites as well.

If those big companies use viral marketing then it should be legal and highly profitable as well.

How to Get Brilliant and Creative Marketing Ideas:

Research Viral Content: Discover what content is already viral and extremely popular and add that content to your site – if copyright laws permit. Many online content does come with viral tools that actually encourage you to post that content on your blog or to share it on your social network profile. Look out for places like Digg and Blogs that get heavy traffic. Those blogs may display a link to their posts that are the most popular – which is just what you are looking for!

Abide By The Law: Some of those very popular posts may contain video or other viral content that may permit you to post it at your site as well. Just never copy anyone’s website. If you want to you can also link to the site where you found out about the content. Linking to that website may give you a link back and may result in a steady flow of viral traffic in the long run.

Hand Out Some For Free: People like to get their hands on free samples. If you can promote a part of your website by giving it away, it may give you huge returns if the freebie turns out to be popular. By making it available for free does not mean it is going to be a huge runaway success. You may also want to create other media based on the freebie you give away. Always try to give without thinking about what is in it for you. Consider giving away the whole product if you can make a profit selling upgrades, or other related products at the back end.

This was just some free marketing ideas that may help inspire you too to be creative when planning your own viral marketing give-away.

Trade Show Pop Up Exhibit As a Creative Marketing Idea

A very good creative marketing idea is to use a pop up exhibit as a central component of your trade show booth. While it is true that there are many other displays that use the pop up, it is not that difficult to create a totally unique display on a budget.

By making use of a standard, modular design, you will save yourself a great deal of time and money. Not only will your budget be more manageable, but the outcome will quite possibly be superior to something you created entirely on your own.

Quality trade show designs can be accomplished by making use of the expertise that the suppliers offer. A good company offers assistance in developing your marketing strategy in conjunction with the tabletop or pop up display.

Because the library of designs is as extensive as it is, companies can choose a basic design and work with the supplier to customize it to meet their own particular needs. Color choices, logos, branding and the overall look and feel can all be integrated as a comprehensive whole, rather than a piecemeal approach.

The pop up exhibit is particularly appealing because it has so many variations and is so easy to modify. The use of a fabric display in the pop up is quite effective and very versatile. Nearly any aluminum frame that you can create can be covered with fabric, the possibilities are almost endless.

With the improvements in printing technology it is common to have stunning graphic displays on the fabric. Rich gradient coloring, together with special booth lighting can accentuate your exhibit and be a real crowd pleaser.

Another advantage of the pop up is its portability and ease of storage and setup. The portable display makes it possible to move the components and change the presentation in a way that meets the changing mood or need of the visitors.

Even the cases can be used as part of the exhibit, which saves more space and money. With floor space at a premium, it is crucial to consider how to maximize every aspect of the display. A well thought out booth has no wasted space, energy or other resources.

One of the best ways to get ideas is to visit trade shows that are in other industries than your own. This is always a refreshing exposure to new and different ideas. Because people tend to imitate others who are perceived as successful, it is very critical to think outside the box in order to stand out in the sea of sameness.

Overall, the pop up exhibit has many excellent characteristics that make it a good starting point for a successful trade show exhibit. With some serious planning, communication and coordination you will have a display that you can be proud of and that will attract visitors.

Cost Effective Advertising

When you are in business you know that cost effective advertising is crucial to the success of your product or service. If no-one recognizes that your products or services are available you won’t make any sales. Economic advertising is the key to raising sales and awareness while maintaining that harsh truth. For top cost effective advertising, you must whom you are targeting for sales and what you are selling.

A product versus something may have different types of marketing strategies. Once you have determined your marketplace you are able to really find economical advertising. Are you currently an online based product seller? Your most cost effective advertising will probably be an email campaign.

Email promotions are available through many internet companies that will send your advertisement in the market to their subscribers (not SPAM) for any very small fee. They can target any demographics which you choose enabling you to reach people your friends with will be interested. This generates a lot of visits to your site and resulting sales. Are you currently a property based supplier? If that’s the case, a printed flyer distribution might be your most economical advertising method. Many of the great for people offering cleaning and repair services.

Prospective customers might not respond immediately in your flyer, nevertheless, they help you to save the flyer when they are doing require the service. In contrast to general ads inside the paper that are often skimmed over, realizing that flyer is in their file once they need your service will generate long-term sales for the company. Cost effective advertising may be accomplished by your company through research. Whenever you take time to see who your marketplace is, you can get the most out of your advertising budget. Economic advertising is about reaching people who have an interestin your service not about reaching everyone.